Of all the steaming piles used to market real estate brokers, the “team” pitch is one of the top.
When you hear a broker talk about his/her team it means one of three things:
1. The broker is inexperienced/a low producer.
Inexperienced brokers, or brokers who don’t sell much real estate, and can’t sell you on their accomplishments may try to sell you their services based on their brokerage, the other brokers at their brokerage, or the brokerage’s shared support staff. In real estate, the only thing that matters is the competence of your broker. The brokerage, the other brokers at that brokerage, and the shared support staff aren’t going to be selling your house, the broker you hire is.
2. The broker will be handing you off to an assistant once you sign the paperwork and you’ll never be able to talk to them again.
In some brokerages the “team” approach is like car sales. You have a ‘closer’ (the salesperson who sells you the product), who hands you off to someone else, who hands you off to someone else, … Before the ink on your listing agreement is dry you’re handed off to a “licensed assistant,” and you never get to talk to the broker you thought you were hiring again. Most of these assistants are failed brokers. Real estate law prevents people without a real estate license from acting in certain capacities. Do you really want a washout handling the details of your home sale?
3. The broker is just using a marketing buzzword.
Remember the 80s, when everything was ‘awesome?’ There are buzzword fads in business too, and in real estate “team” is one of them.
When you hire me you get personal service, from start to finish. You are never handed off to someone else.
Do I have a group of experienced professionals I work with? Of course. I have a preferred lender, title company, and contractors. I’ve been working with these folks for years, and have confidence in their ability to deliver.
Remember, it’s not the “team,” it’s the broker you hire.